Renée Mauborgne

Blue Ocean Strategj' Help! My Ocean Is Turning Red "HELP! MY OCEAN IS TURNING RED" captures the sentiment echoed so frequently by managers around the world. More and more people, whether managers of companies, heads of nonprofits, or leaders of government, find themselves up against an ocean of...

Don't Compete with Rivais—Make Them Irrelevant COMPANIES HAVE LONG ENGAGEO IN head-to-head compétition in search of sustained, profitable growth. They have fought for compétitive advantage, bat-tled over market share, and struggled for differentiation. •Yet in today's overcrowded...