G. B. Giles

Preface to the fifth edition This Handbook has been written to provide a vade-mecum for mature students undertaking their first formal course in marketing. It should, therefore, be of special value to those undertakmg courses leading to the Certificate and Diploma m Management Studies, the...

Preface te the fifth edition .ij; : This Handbook has been written to provide a vade-mecum for mature students undertaking their first formal course in marketing. It should, therefore, be of special value to those undertaking courses leading to the Certificate and Diploma in Management Studies,...